Churn Prediction for Game Industry Based on Cohort Classification Ensemble
نویسنده
چکیده
In this paper, we present a cohort-based classification approach to the churn prediction for social on-line games. The original metric is proposed and tested on real data showing a good increase in revenue by churn preventing. The core of the approach contains such components as tree-based ensemble classifiers and threshold optimization by decision boundary.
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تاریخ انتشار 2016